Jack Monson's Page

Here is my latest post on social media tactics for franchise systems. This one focuses on franchise development. I would love to hear YOUR thoughts!

http://jackmonson.com/

Original blog post on Franchise PR by guest blogger Thomas Scott

300 franchise executives converged on the Drake Hotel in Chicago this week for three days of intense evaluation about the state of franchise sales and dialog about best practices that drive results in today’s market. This much anticipated Franchise Update Conference centers around industry reports on numbers of franchise units sold, lead sources for the year, and cost… Continue

(original blog post: http://franchisepr.wordpress.com/ )

Part 2: Good Content

Some franchise system CEOs with whom I’ve spoken initially think that their company does not have stories interesting enough to get ink. They soon realize that by definition franchise systems are made up of local entrepreneurs specializing in a particular craft. These folks have many stories to tell of interest to local media and local audi… Continue

Original blog post: http://franchisepr.wordpress.com/




Part 1: Skip the Ads, Your Customers Do!

Business Objective checklist:

You have business objectives that can be met using marketing tactics. Check!
Being a smart marketer presents its own challenges that need to be overcome. Check!
Marketing challenges? Throw more money into advertising. NOPE!

Many franchise organizations have spent fortunes on advertising, both nationally and locally, feeling that they need to pay BIG dollars t… Continue

A recent release by FranNet details the most logical franchises in which to invest during the current economic climate. FranNet President Jania Bailey indicates the following business segments as being in the highest demand:


Senior Care Services
Technology Solution Services
Tutoring Services
Home Repair Services


… Continue